Emma Bäck – Art Director & Creative Consultant for clients including Prada Beauty, Louis Vuitton & Loro Piana (...)

Louis Vuitton x Yayoi Kusama Prada – Beauty In The Making Prada – L'Homme & La Femme Prada – Les Infusion Prada – Luna Rossa Stand Studio – SS24

About Me
Emma Bäck – Art Director
STAND STUDIO SS24
Creative concept & art direction
2024


For the launch of STAND STUDIO's Spring Summer 24 collection, we developed a creative concept accentuating the collection's western-inspired elements. Utilizing AI-generated set design, we follow the STAND girl on her journey across the desert landscape.

This narrative extended across multiple platforms, including the website, CMS, lookbook, and social media content.
STAND STUDIO SS24
Creative concept & art direction
2024


For the launch of STAND STUDIO's Spring Summer 24 collection, we developed a creative concept accentuating the collection's western-inspired elements. Utilizing AI-generated set design, we follow the STAND girl on her journey across the desert landscape.

This narrative extended across multiple platforms, including the website, CMS, lookbook, and social media content.
Prada – Craftmanship Prada – Les Infusion Prada – Luna Rossa Prada – Olfactories Prada – Candy Wendelstrand DbyD

About Me