Emma Bäck – Art Director & Creative Consultant for clients including Prada Beauty, Louis Vuitton & Chanel (...)

Emma Bäck – Art Director
Prada – L’homme & La Femme 
Visual Concept
2021


L’Homme & La Femme is an olfactory investigation into the very nature of gender: a dynamic range of expressions that reject the clichés of fixed categories.

Together with Prada, we revamped the visual expression of the franchise. The fluid treatment of blending and bending lights forms a visual language that reflects the multi-faceted nature of the fragrances.
Prada – L’homme & La Femme
Visual Concept
2021


L’Homme & La Femme is an olfactory investigation into the very nature of gender: a dynamic range of expressions that reject the clichés of fixed categories.

Together with Prada, we revamped the visual expression of the franchise. The fluid treatment of blending and bending lights forms a visual language that reflects the multi-faceted nature of the fragrances.