prada_craft — Emma Bäck – Art Director

Emma Bäck – Art Director & Creative Consultant for clients including Prada Beauty, Louis Vuitton & Chanel (...)

Emma Bäck – Art Director

Prada – Beauty In The Making
Film
2022

For the launch of Prada Beauty, we created a content series that deep dives into the craftmanship and savoir-fair of the iconic Italian brand. In a seamless choreography, we follow the journey of the bottle, from first sketches to full production.

Cinematic footage from the production line was combined with 3D animations. The visual narrative was then extended through the website, CMS and social films.

Prada – Beauty In The Making
Film
2022

For the launch of Prada Beauty, we created a content series that deep dives into the craftmanship and savoir-fair of the iconic Italian brand. In a seamless choreography, we follow the journey of the bottle, from first sketches to full production.

Cinematic footage from the production line was combined with 3D animations. The visual narrative was then extended through the website, CMS and social films.